When you are dealing with perishables, be they chilled beef or delicate salad leaves, your number one concern is to keep them fresh and deliver them in the best possible condition. This is of particular challenge in the tropical climate of Thailand.

When Choice Foods started, there were no refrigerated vehicles, except for freezer-fitted ice cream trucks. So, in 1974, we took on the freshness-preservation challenge by introducing to the market the first fleet of custom-built, temperature-controlled delivery vehicles.