In 1972, Bob Coombes, a young Australian entrepreneur observed Thailand opening up to foreign investment and Western influences, and Bangkok was becoming a major tourist destination with a burgeoning hotel industry. With more foreigners visiting the country, there was a rise in the demand for international-standard goods and services. At the time, imported meats came to Thailand from the United States via Singapore and Hong Kong, which compromised their freshness and quality. Bob Coombes decided to remedy the situation by importing quality meats from a source which he knew well and more geographically logical: Australia. Personally going to the airport to pick up the meat and delivering them to hotels from his car, he started the first direct meat import business in Thailand.

From this humble beginning, Choice Foods Thailand Limited has grown to become the premier importer and wholesaler of fine meats and produce in Thailand. With branches in many of the Kingdom’s major cities, Choice Foods has the scope and reach to provide top-quality goods and the most comprehensive F&B services to our customers.

For over forty years, Choice Foods has kept a close pulse on Thailand’s ever-evolving gastronomic demands. Our local insight, combined with a keen understanding of international food trends, has made us a key player and innovator within the F&B industry. Whether being the first to custom-build refrigerated delivery vehicles; introduce salmon to Thai menus; or more recently, bring in Spanish jamon and other Iberian delicacies, Choice Foods has always been on the forefront of the gourmet industry.

Today, as one of the largest, and the longest-lasting food importer in Thailand, we at Choice Foods are proud to continue to bring only the best and the freshest foods to your 

1972

Choice Foods founded by Bob Coombes

Choice Foods became the first direct food-import company in Thailand

1974

Introduced the "Handy Hamper"

Choice Foods introduced the first custom-built refrigerated vehicle to Thailand. Because of the temperature control system, the meat and produce were transported at their optimal temperature, thereby maintaining their freshness and kept free from any bacterial growth that may occur in Thailand's tropical heat.

1975

First to import french fries into Thailand

As the taste for Western food grew, Choice Foods started to import the staple side item to Western dishes, the french fries. These pre-cut and frozen fries quickly gained popularity among restaurants and diners.

Late 1970s

Opened "The Butchery & Delicatessen

Opened "The Butchery & Delicatessen," the first of its kind in Thailand.

1975

First to import salmon. Smoked our own salmon.

Choice Foods were the first to import salmon in Thailand. Soon after it became a staple on the menus of restaurants and buffets. We also buitl our own smoke house and at one point produced over 100 tons of smoked salmon.